Shantanu Ghosh Joins Fuse Omnicom as Vice President
CE DESK 
Shantanu Ghosh has joined Fuse Omnicom, the sports and entertainment marketing arm of Omnicom Media Group, as Vice President to lead sports partnerships and branded entertainment initiatives.
Ghosh moves to Fuse following a distinguished decade-long tenure at Wavemaker India. He joined Wavemaker in 2016 as Senior Director – Entertainment Sports & Live and was elevated to National Head – Sports in July 2023. During his time at GroupM’s Wavemaker, he led marquee brand activations, sports sponsorship strategies, and live entertainment properties.
Ghosh brings over 16 years of comprehensive experience across brand building, sports marketing, and digital campaigns. Before moving to the media agency side, he worked on client brand management. He served as Head of Marketing at Papa John’s Pizza in India and previously held marketing roles at McDonald’s, Mad Over Donuts, and Pidilite Industries Limited.
His earlier career includes marketing and brand management roles at Reliance Communications and Rediffusion Y&R. Ghosh holds an MBA in Marketing from the University of Mumbai and a Bachelor of Science in Physics from SIES College.
Fuse specializes in culture-driven marketing, connecting brands with sports, esports, gaming, music, and pop-culture platforms through strategic planning, creative execution, and measurement. The agency expanded its footprint in India by launching its Mumbai operations in December 2024.
In his new role at Fuse Omnicom, Ghosh will drive commercial strategy, brand integration, and high-impact partnerships across domestic and international sports properties. His appointment strengthens Fuse’s leadership team as Indian brands increasingly invest in experiential entertainment and sports marketing ecosystems.
