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Zomato teams up with Shah Rukh Khan for its “Fuel Your Hustle” campaign, celebrating grit, ambition, and a love for food through TV, digital, and outdoor ads.
Zomato, India’s leading food delivery platform, has set a new benchmark in brand partnerships by onboarding Bollywood legend Shah Rukh Khan as its official brand ambassador. The collaboration is aligned with Zomato’s dynamic image and its commitment to bringing innovation and energy to the food delivery sector.
The partnership was unveiled with Zomato’s latest campaign, “Fuel Your Hustle.” More than a typical promotional initiative, the campaign celebrates the grit and determination that drive success, reflecting both Zomato’s entrepreneurial journey and the iconic story of Shah Rukh Khan. The campaign’s message is clear: persistent effort and unwavering hustle are the backbone of true achievement a philosophy embodied by Khan’s rise from humble beginnings to becoming a global superstar.
By choosing Shah Rukh Khan, Zomato aims to forge a deeper connection with its audience across India. Khan’s universal appeal and inspirational career resonate with millions who strive daily to achieve their dreams. This synergy not only boosts Zomato’s visibility but also reinforces its core values of ambition, progress, and resilience.
The partnership is set to span multiple marketing channels, with Shah Rukh Khan featuring in television ads, digital campaigns, print media, and outdoor advertising. This 360-degree approach maximizes Zomato’s outreach and creates a unified brand experience for consumers everywhere.
From Zomato’s perspective, the collaboration also highlights the brand’s evolution from a disruptor in the food tech industry to a household name trusted by millions. Featuring a figure as beloved as Shah Rukh Khan highlights Zomato’s commitment to inspiring hustle, growth, and a shared love of food.
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