Sunfeast Wowzers launches a new campaign with Shah Rukh Khan, blending flavor and fun in every bite with the tagline “Iske Har Bite Mein Hai Wow!
ITC’s Sunfeast Wowzers has started a new, colourful campaign with Bollywood superstar Shah Rukh Khan as its brand ambassador. This adds star power to its goal of changing the way people think about snacks. The Ogilvy -created campaign uses the catchy phrase “Iske Har Bite Mein Hai Wow!” to show off the product’s unique 14-layer crispy texture and strong cheese flavour.
The main part of this campaign is a TV ad with Khan in a funny, interesting role. The ad cleverly makes Sunfeast Wowzers seem like a fun, tasty snack that turns boring times into fun ones. The campaign focusses on indulgence, texture, and surprise, which are all important parts of the Wowzers product line. It is aimed at kids, teens, and young adults.
Commenting on his association with the brand, Shah Rukh Khan said:
“I’ve always believed that all magical moments have a ‘Wow’ in them. The new Sunfeast Wowzers is all about that ‘Wow’ factor – a fusion of melty cheesy delight and crisp, flaky layers. It’s the perfect snack to add a touch of delight to any moment.”
Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, ITC Ltd., added:
“Shah Rukh Khan’s timeless charm and playful energy make him the ideal choice to embody the joy and magic of Sunfeast Wowzers. The campaign captures the essence of indulgence in a way that’s relatable and memorable.”
The campaign is live across TV, digital, and quick-commerce platforms, reinforcing ITC’s goal to build a strong emotional connection with consumers through immersive storytelling and star-driven appeal. With its bold product innovation and Khan’s unmatched charisma, Sunfeast Wowzers is poised to become the go-to snack for those seeking crunch, fun, and a little bit of ‘Wow’ in every bite.
