Sanchari Chakrabarty Elevated to National Strategy Head at 22feet Tribal Worldwide
CE DESK 
Sanchari Chakrabarty promoted to National Strategy Head at 22feet Tribal Worldwide in February 2026, advancing from Head of Strategic Planning with 14+ years driving iconic campaigns for Stayfree, Netflix, and Meta.
Sanchari Chakrabarty has advanced to National Strategy Head at 22feet Tribal Worldwide, effective February 2026, building on her tenure as Head of Strategic Planning from March 2025 to February 2026. This promotion underscores her rapid rise since joining the DDB Mudra Group agency in February 2025.
Her 14-year career spans strategic planning, brand strategy, and integrated communications. Key roles include SVP Strategy at Tilt Brand Solutions (April 2024-March 2025), VP Strategy there (July 2023-March 2024), and 11 years at DDB Mudra Group as Senior Strategy Director (2021-2023), Strategy Director (2019-2021), and Strategist (2012-2015). She started at Leo Burnett as Brand Associate in Account Management (2009-2010) and Account Planning (2010-2011).​
Highlights include leading Stayfree’s Project Free Period, a Cannes Lions-winning campaign that broke menstrual taboos, securing awards at WARC, Effies India, D&AD Impact, Spikes Asia, and Kyoorius over four years. She has shaped strategies for Netflix, Instagram, Meta, Crunchyroll, Myntra, and Meesho.
The role amplifies 22feet Tribal Worldwide’s digital innovation and women-led leadership amid India’s booming ad market. Sanchari’s pop-culture insight and talent advocacy enable future-ready campaigns.
Reflecting on her journey, Sanchari shared her passion for strategy that shapes culture in real-time and builds meaningful brand connections. This elevation positions her to drive national growth, blending creativity with measurable business impact across diverse client portfolios.
22feet Tribal Worldwide continues strengthening its senior ranks to compete effectively, leveraging Sanchari’s proven track record for transformative brand narratives.
