Influencer collaboration and co-creation involves brands partnering with regional micro/nano influencers not just for promotion, but for joint development of content, products, or even entire campaigns. This is not just simple endorsements, fostering deeper relationships and authentic storytelling that resonates with audiences. This helps leveraging on influencer audience leveraged by brands , it helps build authenticity and credibility for brands , better reach, types of co creation (brand campaigns where they work together till execution on kind of content to be rolled from scripting to story board to final execution , brand and influencer jointly work on co creation of a product , content creation joint blogs , videos . Brands are not looking at spending big monies for influencer campaign they want authentic , creators regional specific campaigns to get better reach mileage, value for money for there products that resonates with the audience & work on multiple campaigns with better engagement , not just one campaign . Campaigns that will give good regional flavour, with authentic regional small time creators which will give a better impact.
Author – RAKHEE BASU
Head Digital Influencer Marketing Business
TV Today Network
