CE DESK 
PepsiCo launches Red Rock Deli in India, offering global gourmet chips with chef-inspired flavors and a digital-first experiential campaign targeting premium snackers.
PepsiCo India has introduced Red Rock Deli, Australia’s iconic gourmet chips brand, marking its debut in the Indian market on November 26, 2025. Originating from Australia and renowned globally for chef-inspired flavors, the brand now features locally manufactured products tailored to Indian palates using sunflower oil and advanced technologies like Kettle Cooked, Baked, and Popped.​
The launch targets urban consumers seeking premium, experimental snacks with richer textures and bolder ingredients. Saakshi Verma Menon, Chief Marketing Officer – Foods at PepsiCo India, emphasized the brand’s artisanal craftsmanship and culinary innovation, aligning with evolving snacking trends toward intentional, elevated experiences.​
Available exclusively on major quick-commerce platforms, Red Rock Deli blends global inspiration—such as Cheddar & Parmesan Risotto Style and Basil Thai Sweet Chilli—with local relevance. This digital-first strategy underscores PepsiCo’s focus on accessibility and flavor experimentation for a new generation.​​
The move expands PepsiCo’s premium snacking portfolio amid India’s transforming snack culture, positioning Red Rock Deli as a leader in gourmet indulgence.
