Priyanka Shah Joins NDTV Network as Group Head to Lead Digital Sales
CE DESK 
Priyanka Shah has joined NDTV Network as Group Head, taking charge of the group’s digital sales charter.
The media sales professional moved to NDTV Digital from Zee Entertainment Enterprises, where she spent more than seven years across sales, linear media, branded content and digital.
In her new role at NDTV Network, she will lead the complete digital sales charter, with responsibility for driving revenue across connected TV (CTV), web, app and YouTube. Her remit will span multiple digital screens and formats, reflecting the growing overlap between traditional television audiences and digital consumption.
Shah’s focus will be on monetising NDTV’s digital properties across CTV, web, mobile applications and YouTube, as the broadcaster continues to expand its digital footprint alongside its linear news and entertainment offerings.
Her appointment comes after a substantial stint with Zee, where she joined the company’s sales team in April 2019 as Senior Manager and moved up to Associate Director Sales in May 2025.
The move marks another senior-level addition to NDTV’s leadership team as the network builds out its digital revenue engine under its refreshed brand identity and expanded content lineup.
