Priyanka Saini joins BBDO Worldwide as Associate Vice President
CE DESK 
Priyanka Saini has joined BBDO Worldwide as Associate Vice President (AVP), marking a new chapter in her career after more than four years at Cheil India, where she served as Account Director leading the JSW MG Motor India account.
At Cheil India, Saini was instrumental in shaping MG Motor’s advertising and communications strategy during a critical phase that included the brand’s EV push, multiple model launches and a series of award-winning campaigns. Her work on MG’s electric vehicle narrative is widely recognised in industry circles, with several Effie-winning case studies credited to the account team she led.
In her new role at BBDO Worldwide, Saini is expected to focus on digital marketing, brand building, 360-degree campaigns, performance marketing and business growth, leveraging her experience across marketing and communications in a fast-evolving agency landscape. BBDO, part of the Omnicom Group, is known for its creative-led, brand-building work across sectors including automotive, consumer goods, technology and financial services.
Saini’s career trajectory spans agency account management and client-side marketing, with stints at Nutcrackers (Jaipur) as Account Manager, Brand Bazooka as Group Account Manager, and then Cheil India, before moving to BBDO as AVP. This progression reflects a steady climb through account servicing, team leadership and category expertise, particularly in automotive and mobility, where she has handled complex, multi-product portfolios and high-visibility launches.
Her move to BBDO comes at a time when global networks are strengthening their integrated marketing and performance capabilities, blending creative brand work with data-led growth. With her background in automotive advertising, EV storytelling and multi-channel campaign management, Saini is well placed to contribute to BBDO’s client roster and help scale accounts that sit at the intersection of brand, digital and business outcomes.
