Pepperfry Celebrates Independence Day with Digital Film Honouring Indian Craftsmanship | Made in India Excellence

This Independence Day, Pepperfry releases a digital film showcasing the skill, passion, and heritage of Indian craftsmanship. A tribute to artisans and ‘Made in India’ pride.

This Independence Day, Pepperfry put out a beautiful digital film that honours the hard work and skill of India’s outstanding craftspeople. The movie takes viewers inside a Pepperfry factory. It shows them all the steps that go into manufacturing high-quality furniture, from choosing the best raw materials to putting on the final touches.
This initiative is a sincere tribute to the skilled and diligent craftspeople who ensure that every Pepperfry product upholds global standards. It also underscores the unwavering commitment of the company to preserve India’s rich heritage of art and design, and to promote the essence of ‘Made in India‘ quality.

The movie Pepperfry says that every piece of furniture has a story to tell, one of skill, patience, and love. The commercial fits with the ideas of self-reliance and giving people authority in their communities. It indicates that buying products created in your own country is a big way to commemorate independence.

Archana Kumari, who is in charge of brand marketing at Pepperfry, said that the campaign is more than simply ads; it’s also a way to honour the people who bring creative ideas to life. The campaign not only celebrates their skills and dedication but also provides them with a platform to showcase their talent and earn a livelihood.
Pepperfry is dedicated to fostering a stronger bond between consumers and manufacturers by showcasing the personal touch that goes into crafting its products. This not only encourages people to value products made in their own country but also supports the livelihood of local craftspeople. The company invites everyone to take pride in the true essence of Indian craftsmanship this Independence Day.