Pallavi Mestry Haval Appointed Head of Media at Pidilite
CE DESK 
Pidilite Industries Limited has appointed Pallavi Mestry Haval as its Head of Media, elevating her to lead overall media planning, strategy, and investment across the company’s consumer and industrial brand portfolios.
Haval brings close to two decades of specialized media and communications experience. She has been associated with Pidilite Industries since July 2016, previously serving as Senior Manager – Media. During her tenure at the company, she played an instrumental role in steering high-impact media planning, sports sponsorships, and integrated brand partnerships for marquee labels like Fevicol, Dr. Fixit, and Roff. Her work includes driving key visibility platforms such as the Pro Kabaddi League and high-profile broadcast properties on IPL telecasts.
Before joining Pidilite, Haval held senior media agency roles, including Group Head at Carat India and Account Controller at Madison Communications. Over her career in media planning and buying, she has developed robust expertise in multi-channel media architecture, performance tracking, broadcast alliances, and regional market penetration.
In her new mandate as Head of Media, Haval will oversee integrated media buying, cross-platform audience engagement, and digital-first media innovations. Her appointment reinforces Pidilite’s focus on data-driven media execution and brand equity across India’s adhesive and construction chemical sectors.
