Eeken Unveils ‘Our Kinda 9-5’ Autumn-Winter Campaign
CE DESK 
Eeken by Paragon has rolled out its latest Autumn-Winter campaign titled Our Kinda 9–5, celebrating how young consumers balance workday hustle with spontaneous evening plans and after-hours social life.
The campaign flips the traditional corporate workday phrase on its head, turning the spotlight toward the 9 PM to 5 AM hours. Rather than focusing strictly on seasonal styling, the narrative captures spontaneous late-night moments, including terrace gatherings, house parties, bowling outings, and late drives with friends. The creative concept underscores that while daytime pays the bills, after-work hours are where young professionals build memorable experiences and social connections.
Throughout the digital films, Eeken positions its versatile footwear collection as the ideal transition accessory for active lifestyles. The collection includes cushioned sneakers, lifestyle casuals, and open footwear engineered to transition effortlessly from daily commutes to late-night hangouts without compromising style or comfort.
Launched by the Paragon Group to capture India’s youth and Gen Z demographics, Eeken continues to expand its footprint in the casual and athleisure footwear market. The brand is experiencing double-digit growth, serving modern consumers seeking trendy, affordable, and durable lifestyle footwear.
The digital-first campaign is rolling out across YouTube, Instagram Reels, short-form video platforms, and social media channels. By spotlighting youth culture and unplanned night plans, Eeken strengthens its connection with digital-native shoppers across urban and regional markets.
