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Gurbaksh Singh to Lead Dentsu’s Innovation Lab in India
2 minutes read
  • People Movement

Gurbaksh Singh to Lead Dentsu’s Innovation Lab in India

CE DESK July 19, 2025 0
With a new lab in India, led by CCO & CIO South Asia, Gurbaksh Singh, to develop...
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avinash-pandey
2 minutes read
  • People Movement

Avinash Pandey Joins Laqshya Media Group as Director

CE DESK July 19, 2025 0
Laqshya Media Group appoints media veteran Avinash Pandey as Director. With 28+ years of experience, he brings...
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Instamart Latest Ad Turns Burglars into Unlikely Helpers
2 minutes read
  • Advertising

Swiggy Instamart’s Latest Ad Turns Burglars into Unlikely Helpers

CE DESK July 19, 2025 0
Swiggy Instamart’s new campaign, conceptualised by Moonshot, uses humour and surprise to highlight the convenience of its...
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Paytm Money appoints Sandiip Bharadwaj as CEO
2 minutes read
  • People Movement

Paytm Money Appoints Sandiip Bharadwaj

CE DESK July 19, 2025 0
Sandiip Bharadwaj takes over as CEO of Paytm Money to drive innovation, expand product offerings, and strengthen...
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Accumn
2 minutes read
  • Digital

Bright Brain Secures SEO Mandate for Yubi Group’s Fintech Arm, Accumn

CE DESK July 18, 2025 0
Bright Brain to drive SEO strategy for Accumn, Yubi Group’s digital credit decisioning platform, boosting visibility and...
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PROHED Wins Performance Marketing Mandate for McGraw Hill in India
2 minutes read
  • Marketing

PROHED Wins Performance Marketing Mandate for McGraw Hill in India

CE DESK July 18, 2025 0
PROHED secures the performance marketing mandate for McGraw Hill, aiming to enhance digital engagement with learners and...
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Gabit launches a new ad film starring Ranbir Kapoor
3 minutes read
  • Latest

Ranbir Kapoor Stars in Gabit’s “One Ring, All the Experts” Campaign

CE DESK July 18, 2025 0
Gabit has released a new ad film starring Ranbir Kapoor that shows how its smart ring can...
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Dentsu expands global innovation lab network
2 minutes read
  • MarTech

Dentsu Launches Innovation Lab in Mumbai

CE DESK July 18, 2025 0
Dentsu adds a new centre in Mumbai, India to its global network of innovation labs. This one...
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how brands are adapting to new gaming measurement standards
3 minutes read
  • Adtech

Advertisers Level Up: How Brands Are Adapting to New Gaming Measurement Standards

CE DESK July 18, 2025 0
As IAB rolls out its Gaming Measurement Framework, advertisers are revamping strategies to boost transparency, ROI, and...
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Kantar Report
5 minutes read
  • Advertising

Kantar Report Reveals Indian Men Feel Misrepresented in Ads, Urges Brands to Rethink Masculinity

CE DESK July 18, 2025 0
A new study by Kantar, ASCI, and UN Women shows how Indian men feel like they aren’t...
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Sandeep Mehrotra Steps Down as Head of Ad Sales at Sony Pictures Networks India
2 minutes read
  • People Movement

Sandeep Mehrotra Steps Down as Head of Ad Sales at Sony Pictures Networks India

CE DESK July 18, 2025 0
Sandeep Mehrotra resigns as Head of Ad Sales at Sony Pictures Networks India, citing personal reasons. Gaurav...
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Roch Dsouza Appointed Chief Strategy Officer at Signpost India
2 minutes read
  • People Movement

Roch Dsouza Appointed Chief Strategy Officer at Signpost India

CE DESK July 18, 2025 0
Signpost India appoints seasoned marketing leader Roch Dsouza as Chief Strategy Officer to lead strategic growth and...
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Tuborg Appoints Lowe Lintas as Creative Agency in India
2 minutes read
  • Advertising

Tuborg Appoints Lowe Lintas as Creative Agency in India

CE DESK July 18, 2025 0
Tuborg has selected Lowe Lintas as its creative partner in India. The agency will drive integrated campaigns...
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ziogma 8
2 minutes read
  • Knowledge Sharing

Demystifying Brand Change with Dr. Mir Damoon Mir

CE DESK July 17, 2025 1
At customerengagement.net (Initiative of ACEF), we believe in recognizing not just outstanding campaigns – but also meaningful...
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GOOGLE
2 minutes read
  • MarTech

Google Unveils New AI Marketing Tools for Southeast Asia at Marketing Live 2025

CE DESK July 17, 2025 0
At Google Marketing Live 2025, Google introduced AI tools for creative, performance, and brand discovery, helping SEA...
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Subhankar Sen Appointed Director (Marketing) at BPCL
2 minutes read
  • People Movement

Subhankar Sen Appointed Director (Marketing) at BPCL

CE DESK July 17, 2025 0
BPCL promotes Subhankar Sen to Director (Marketing). With nearly 39 years at the company, Sen brings strategic...
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DMSM Awards 2027
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Miles Ahead – The Quiz Challenge
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Miles Ahead – The Quiz Challenge
OMD India Ventura integrated media mandate

OMD India wins integrated media mandate for Ventura Securities

ZEE5 Partners with Ferns N Petals for ‘Saali Mohabbat’ Valentine’s Campaign

ZEE5 Partners with Ferns N Petals for ‘Saali Mohabbat’ Valentine’s Campaign

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Beyond Communication Solutions launch Nishant Daptardar Sonal Karolia Satav

Nishant Daptardar and Sonal Karolia Satav Launch Beyond Communication Solutions

Meta enforces ban on third-party AI chatbots on WhatsApp Business API

Meta Bans Third-Party AI Chatbots on WhatsApp Business API Starting 2026

Jiostar absorbs Star Television Productions, fully integrating 'Star' brand post-merger

Jiostar Takes Full Control of ‘Star’ Brand After STPL Merger Completion

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