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BBH India leadership appointments 2025
3 minutes read
  • People Movement Tracker

BBH India Announces Key Leadership Appointments

CE DESK August 20, 2025 0
Discover BBH India’s latest leadership changes for 2025 with key appointments of Delon Mascarenhas, Mitushi Sharma, Ashwin...
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Astha Garg marketing leadership
2 minutes read
  • People Movement Tracker

Astha Garg Promoted to VP Marketing at Jubilant FoodWorks Domino’s

CE DESK August 20, 2025 0
Astha Garg has been promoted to VP Marketing at Jubilant FoodWorks’ Domino’s, bringing extensive marketing leadership and...
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AnyTag influencer marketing
2 minutes read
  • MarTech

AnyMind Group Adds MCP to AnyTag | Smarter Influencer Marketing AI

CE DESK August 20, 2025 0
Discover how AnyMind Group’s new MCP integration in AnyTag simplifies and automates influencer marketing for faster, smarter...
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Sonal Jadhav Havas Media India
2 minutes read
  • People Movement Tracker

Havas Media India Appoints Sonal Jadhav as Managing Partner – West

CE DESK August 20, 2025 0
Havas Media India strengthens leadership with Sonal Jadhav as Managing Partner – West. With 20 years of...
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colour-lays-sneaker-lays-arks
2 minutes read
  • Spotlight

Lay’s and ARKS Launch Limited-Edition Colour-Lays® Sneaker Collaboration with Ranbir Kapoor

CE DESK August 20, 2025 0
Discover the new Colour-Lays® sneaker collection by Lay’s and ARKS, featuring vibrant designs that fuse pop culture...
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Digital Out-Of-Home advertising 2025
2 minutes read
  • OOH

Personalized Digital Out-Of-Home (DOOH) Advertising in 2025: How Real-Time Data is Revolutionizing Brand Engagement

CE DESK August 19, 2025 0
Explore how personalized DOOH advertising uses real-time data, AI, and programmatic buying to deliver relevant, in-the-moment brand messages that boost engagement in 2025. By...
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latest privacy laws affecting marketing
2 minutes read
  • MarTech

Personalized Marketing vs. Customer Privacy: The MarTech Balancing Act for 2025

CE DESK August 19, 2025 0
Learn how MarTech leaders are balancing personalized marketing experiences with customer privacy. Explore key data laws, trust-building,...
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PR Turns Thought Leaders
2 minutes read
  • Knowledge Sharing

How PR Turns Thought Leaders into Sales Powerhouses

CE DESK August 19, 2025 0
“The other day, during a client meeting in the middle of a deep business discussion, I shared...
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The Future of Social Media
1 minute read
  • Knowledge Sharing

The Future of Social Media

CE DESK August 19, 2025 0
Discover how AI, vernacular-first users, influencers, and video commerce are shaping the future of social media in...
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Apparel Group India marketing strategy
2 minutes read
  • People Movement Tracker

Apparel Group India Names Aditi Chakravarty Head of Marketing

CE DESK August 19, 2025 0
Apparel Group India appoints Aditi Chakravarty as Head of Marketing to lead brand strategy across multiple global...
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Adamya Dua, Head of Marketing at Jubilant FoodWorks, professional portrait
1 minute read
  • People Movement Tracker

Adamya Dua Appointed Head of Marketing at Jubilant FoodWorks, Driving Growth for Dunkin’

CE DESK August 19, 2025 0
Adamya Dua joins Jubilant FoodWorks as Head of Marketing, leading brand strategy, product innovation, and P&L for...
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Nissan Magnite Kuro Edition showcasing all-black design under starry night sky in Ladakh
2 minutes read
  • Advertising

Nissan India Launches Magnite Kuro Edition with Bold “The Boldest Black” Campaign

CE DESK August 19, 2025 0
Nissan India unveils the Magnite Kuro Edition and its striking campaign “The Boldest Black,” highlighting the SUV’s...
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Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Nielsen launches AI-powered Ad Intel platform for media insights

Nielsen Unveils Ad Intel AI to Turn Fragmented Ad Data into Actionable Media Insights

INNOCEAN Renews Global Media Mandate with Havas for Hyundai, Kia, Genesis

INNOCEAN Renews Global Media Mandate with Havas for Hyundai, Kia, Genesis

SBI appoints Omnicom Media India

SBI appoints Omnicom Media India as digital marketing partner

ThinkROI Bags RSPL Group’s Digital Mandate for Ghadi Detergent Portfolio

ThinkROI Bags RSPL Group’s Digital Mandate for Ghadi Detergent Portfolio

ZEE5 Partners with Ferns N Petals for ‘Saali Mohabbat’ Valentine’s Campaign

ZEE5 Partners with Ferns N Petals for ‘Saali Mohabbat’ Valentine’s Campaign

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