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ENO new campaign acidity ke kayi naam
2 minutes read
  • Advertising

ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.

CE DESK August 14, 2026 0
ENO has launched a new campaign, “Acidity ke kayi naam, ENO sab par kare kaam,” to highlight...
Read More Read more about ENO has launched a new campaign “Acidity ke kayi naam, ENO sab par kare kaam”.
AdLift Casagrand AI search visibility mandate
2 minutes read
  • Media

AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform

CE DESK August 14, 2026 0
Casagrand has appointed AdLift to deploy its AI Search Visibility platform, Tesseract, to track and optimise the...
Read More Read more about AdLift Secures AI Search Visibility Mandate From Casagrand For Tesseract Platform
Marketing Head – Urology
2 minutes read
  • People Movement

Cipla has promoted Runa Akhtar to Marketing Head – Urology

CE DESK August 14, 2026 0
Cipla has promoted Runa Akhtar to Marketing Head – Urology, tasking her with leading brand strategy and...
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Prasidha Menon Apple India product communications
2 minutes read
  • People Movement

Apple Taps Prasidha Menon To Lead Product Communications In India

CE DESK August 14, 2026 0
Apple has appointed Prasidha Menon as Head – Product Communications for India, tasking her with shaping product...
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Krishma Solanki Senior Director Publicis Groupe India
2 minutes read
  • People Movement

Krishma Solanki Moves Up To Senior Director At Publicis Groupe India

CE DESK August 13, 2026 0
Krishma Solanki has been promoted to Senior Director at Publicis Groupe India, building on over five years...
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Lavie Sport
2 minutes read
  • Media

Team Pumpkin Wins Social Media Mandate For Lavie Sport

CE DESK August 13, 2026 0
Team Pumpkin has been appointed to handle social media for Lavie Sport, focusing on functional design, everyday...
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Foxtale Shah Rukh Khan brand ambassador
2 minutes read
  • Advertising

Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range

CE DESK August 13, 2026 0
Foxtale has appointed Shah Rukh Khan as brand ambassador for its serum, moisturiser, sunscreen and face mask...
Read More Read more about Foxtale Enlists Shah Rukh Khan As ‘Glow’ Ambassador For Core Skincare Range
levisCOVER
2 minutes read
  • People Movement

Levi Strauss & Co. has appointed Ashwini Ramakrishnan as Brand Lead for India

CE DESK August 13, 2026 0
Levi Strauss & Co. has appointed Ashwini Ramakrishnan as Brand Lead for India, tasking her with driving...
Read More Read more about Levi Strauss & Co. has appointed Ashwini Ramakrishnan as Brand Lead for India
honali Chakravarty United Breweries communications
2 minutes read
  • People Movement

United Breweries Taps Shonali Chakravarty To Head Communications, Sustainability And CSR

CE DESK August 13, 2026 0
United Breweries (a HEINEKEN company) has appointed Shonali Chakravarty as Communications, Sustainability & CSR Leader for India,...
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Amagi Media Labs
2 minutes read
  • Reports

Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard

CE DESK August 13, 2026 0
Amagi Media Labs reported 39% growth in streaming revenue and over 80 advertisers on its platform in...
Read More Read more about Amagi Media Labs Q1 FY27: Streaming Revenue Up 39% As 80+ Advertisers Come Onboard
Pirojsha Godrej To Assume Role Of Executive Chairperson At Godrej Industries
2 minutes read
  • People Movement

Godrej Industries Appointments Pirojsha Godrej As Executive Chairperson

CE DESK August 13, 2026 0
Godrej Industries has approved Pirojsha Godrej’s appointment as Executive Chairperson from August 14, 2026, succeeding Nadir Godrej...
Read More Read more about Godrej Industries Appointments Pirojsha Godrej As Executive Chairperson
Cars24 boat Gurugram flooded road
2 minutes read
  • Marketing

Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification

CE DESK August 13, 2026 0
Cars24 placed a branded boat on a waterlogged Gurugram road as a monsoon stunt, triggering viral attention,...
Read More Read more about Cars24’s Boat Stunt On Flooded Gurugram Road Sparks Debate And Clarification
Avik Chatterjee CEO Speciality Restaurants
2 minutes read
  • People Movement

Avik Chatterjee Takes Over As CEO Of Speciality Restaurants Limited

CE DESK August 13, 2026 0
Speciality Restaurants has appointed Avik Chatterjee as CEO from June 1, 2026, as part of a planned...
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Varidhi Agarwal AVP Sony Vizha
2 minutes read
  • People Movement

SPNI Promotes Varidhi Agarwal As AVP And West Region Head For Sony Vizha

CE DESK August 13, 2026 0
Sony Pictures Networks India has elevated Varidhi Agarwal to AVP and West Region Head for its upcoming...
Read More Read more about SPNI Promotes Varidhi Agarwal As AVP And West Region Head For Sony Vizha
ZEISS Vision Care OOH campaign Mumbai
2 minutes read
  • OOH

ZEISS Takes Vision Care Message To Mumbai Streets With Large-Scale OOH Push

CE DESK August 13, 2026 0
ZEISS Vision Care India has launched an eight-billboard outdoor campaign at Bandra’s Turner Road, urging commuters to...
Read More Read more about ZEISS Takes Vision Care Message To Mumbai Streets With Large-Scale OOH Push
Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”
3 minutes read
  • Media

Global communications agency Burson has acquired cognitive AI company Limbik

CE DESK August 13, 2026 0
Global communications agency Burson has acquired cognitive AI company Limbik, the co-creator of its Decipher predictive intelligence...
Read More Read more about Global communications agency Burson has acquired cognitive AI company Limbik
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DMSM Awards 2027
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Miles Ahead – The Quiz Challenge
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Miles Ahead – The Quiz Challenge
WPP Media Ties Up with Kily to Boost AI-Led Ecommerce in India

WPP Media Ties Up with Kily to Boost AI-Led Ecommerce in India

ITW Universe India Japan T20I commercial rights customer engagement network

ITW Universe has secured exclusive global rights for the historic one-off T20 International between

Eveready and The Minimalist team members collaborating on digital brand strategy

Eveready Appoints The Minimalist as Digital Agency Partner for Brand Transformation

customer engagement network Benedicct PR UAE DigifyMe partnership

Benedicct PR & Brand Building Enters UAE Market in Exclusive Partnership with DigifyMe IT Soluti

Zee Launches 'Zee Immerse' for Inclusive Branded IP Creation

ZEEL Launches ‘Zee Immerse’

customer engagement network Edits Film Festival India

Meta launches 45-day Edits Film Festival in India

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