IDFC FIRST Bank has appointed Chaitali Mehendale as Lead Digital Marketing and Vice President – Content & Creative
CE DESK 
IDFC FIRST Bank has appointed Chaitali Mehendale as Lead Digital Marketing and Vice President – Content & Creative. Mehendale will direct the private sector lender’s digital marketing initiatives, creative storytelling, content frameworks, and brand engagement across digital touchpoints.
Mehendale brings over fifteen years of comprehensive marketing, content strategy, public relations, and communications expertise to IDFC FIRST Bank. Prior to this appointment, she served for over five years at healthcare platform PharmEasy, rising through leadership ranks to become Senior General Manager – Marketing. During her tenure at PharmEasy, she spearheaded content marketing, social media strategies, influencer campaigns, and corporate PR initiatives to build significant brand resonance.
Earlier in her career, Mehendale worked as Senior Manager – Content & Corporate Communications at insurtech platform Coverfox Insurance. She also managed editorial and digital copy strategies at travel firm Cox & Kings, as well as business operations at Kotak Securities. Additionally, she holds foundational financial services experience from her work in customer advisory roles associated with the Association of Mutual Funds in India (AMFI).
Her appointment comes as IDFC FIRST Bank continues to enhance its digital consumer outreach, personal banking services, and technology-driven customer experiences nationwide. Mehendale’s extensive track record in digital brand building will help strengthen the bank’s engagement with modern retail banking audiences.
