CE DESK 
Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann, TBWA and global operations.
Omnicom’s acquisition of Interpublic Group (IPG) has led to a significant restructuring of its advertising networks, unveiling a new leadership blueprint and operational structure for the merged entity. The merger, finalized in late 2025, integrates both companies’ agencies to form more streamlined and efficient global networks.
Key changes include the retirement of legacy agencies such as DDB, FCB, and MullenLowe, with their operations being absorbed into Omnicom’s core creative powerhouses: BBDO, McCann, and TBWA. This move consolidates creative resources and client services under these three major global networks, aiming to deliver enhanced creative output and leverage AI and data-driven capabilities.
Leadership reveals Aditya Kanthy as President & Managing Director and Prasoon Joshi elevated to Chairman for Omnicom’s India operations, spearheading the integration and strategic direction. Additional leadership appointments include experienced executives overseeing agency-specific operations and client-focused roles. The new structure emphasizes integrated client service models with dedicated “Client Success Leaders” and a focus on digital transformation through AI and enhanced media frameworks.
This reorganization accompanies significant workforce reductions expected to exceed 4,000 jobs, mainly in administrative functions, to achieve cost efficiencies exceeding $750 million annually. The strategic intent focuses on consolidating talent, deepening client relationships, and reinforcing Omnicom’s competitive edge in the evolving global advertising landscape.
