CE DESK 
JioMart’s ‘Kyonki India Chahe Aur’ campaign features MS Dhoni, celebrating variety, value, and convenience for festive season shoppers across India.
JioMart has unveiled their holiday campaign “Kyonki India Chahe Aur” (Because India Wants More) under the JioUtsav festivities. With this campaign, JioMart communicates the message that their customers do not have to make any compromises between diversity, worth, and ease. The festivity campaign is led by cricket star MS Dhoni, with performances by singer Sunidhi Chauhan, actor Shivaji Satam, and Formula 1 race driver Narain Karthikeyen.
Ms Dhoni is the personification of trust, worth, and easiness, and builds the outreach of the campaign. Sunidhi Chauhan is the JioMart’s range of products and Shivaji Satam is the clear pricing sans any hidden fees and Narain Karthikeyan personifies the promise of JioMart’s fast deliveries.
JioMart’s promises were brought to life through the four advertisements that were their campaign. Their message is dish the primary assortment and range of groceries, electronics, fashion and more at fantastic prices and prompt deliveries. JioMart Quick allows customers to receive groceries and essential services of their daily routine within 10-30 minutes and that uninterrupted service extends all through the festive season.
The campaign will include hero films, outdoor cutdowns, and short edits for reels and shorts and will blend entertainment with JioMart’s core festive value promise across broadcast, digital, and social media platforms and JioMart’s app and website.
