MobiKwik’s #TraditionSeHatke Campaign Redefines Raksha Bandhan with Modern Sibling Love and Digital Gold
CE DESK 
Celebrate Raksha Bandhan 2025 with MobiKwik’s #TraditionSeHatke campaign celebrating gratitude, equality, and Digital Gold gifting between siblings.
MobiKwik’s #TraditionSeHatke campaign beautifully reimagines Raksha Bandhan, moving beyond the usual stories of brothers protecting sisters. This time, it shines a light on the evolving bond between siblings one built on gratitude, equality, and genuine support.
In the campaign’s heartfelt film, a brother pens an emotional thank-you letter to his sister, recognizing her not just as a sibling but as his motivator, confidante, and biggest cheerleader through life’s ups and downs. Instead of the traditional gifts or cash, he chooses to gift her Digital Gold through the MobiKwik app, a thoughtful, lasting symbol of his appreciation.
#TraditionSeHatke captures the true spirit of modern sibling relationships: balanced, caring, and full of mutual respect. It speaks to a generation that values meaningful gestures over rituals, and where both brothers and sisters uplift each other equally.
The campaign also highlights how simple and convenient it is to gift Digital Gold via MobiKwik, allowing siblings to celebrate their special bond with a modern twist whether it’s for festivals, milestones, or everyday moments of love and gratitude.
With its emotional storytelling and fresh perspective, MobiKwik’s #TraditionSeHatke campaign reminds us that Raksha Bandhan isn’t just about tradition it’s about celebrating the unique, evolving ways love and support flow between siblings today.
