
By hiring Richa Kapoor as its new Brand Strategy Mentor, Media Maniacs Group has made a big step forward in its mission to become a marketing and PR partner that is good with technology and uses data to make decisions. This move makes it easier for Media Maniacs to come up with better, more data-driven strategies that fit the complicated world of modern brand ecosystems.
Richa Kapoor has almost 20 years of experience in global marketing in B2B, B2C, and D2C sectors. She has a unique mix of analytical skills and creative vision. As the head of Pivet Marketing, she has helped many different types of businesses grow by using integrated brand strategies, digital innovation, and interesting stories.
Richa Kapoor’s main job will be to mentor the brand strategy team, add AI to campaign frameworks, and come up with a scalable way to combine creativity with automation and real-time data insights. This forward-thinking strategy lets the agency go beyond traditional marketing and create smart, highly targeted campaigns that really connect with today’s consumers.
Surabhi Trivedi, Founder & CEO of Media Maniacs Group. Said,
“Richa’s strategic perspective and her ability to decode audience behavior in real-time will be a strong asset as we reimagine how brands grow in a digital-first world. Her input will strengthen our ability to deliver brand and reputation strategies that are not just creative, but also context-aware and AI-empowered.”