MasterChow’s ‘Simple se Sexy’ Campaign: Chilli Oil Becomes a Kitchen Essential

MasterChow, one of India’s top ready-to-cook Asian brands, has launched the highly anticipated “Khaana Banao Simple se Sexy” campaign to show off how versatile and popular its beloved Chilli Oil is. The campaign uses bold, fun messages and reaches people on multiple platforms to change the image of chilli oil from a niche condiment to a kitchen staple.

1. Digital-First Strategy and Blinkit Partnership are the main points of the campaign.
   The campaign started with a high-profile homepage takeover on the Blinkit app, which got the attention of digital shoppers in big cities right away.
   This move makes people more likely to buy on the spot and gives them the chance to find out how the chilli oil can make everyday meals better, from midnight Maggi and salad to paratha wraps.
2. Activation across multiple channels.
   Billboards have been put up in busy areas all over Delhi-NCR to help people remember the brand when they are on the go.
   Outdoor ads support the “Simple se Sexy” message by connecting the brand’s strong online presence with real-world engagement.
3. Working together on social media and with influencers.
   MasterChow’s campaign includes in-house videos and content, such as a collaboration with celebrity chef Ranveer Brar, who creatively shows how the chilli oil makes plain food sexy.
   The brand keeps up its tradition of using funny, relatable stories on Instagram to get people to interact with and buy from them.

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Brand Values and Product Message:

Vidur Kataria, one of the founders of MasterChow, calls the campaign a movement:
“Chilli oil is no longer a rare condiment. For us, it means a movement that makes everyday meals fun without being too hard… “It’s not just for noodles; it’s for everything.”

The campaign builds on the amazing organic love for MasterChow’s chilli oil by showing how it can be used on a wide range of foods, including noodles, wraps, pizza, salads, and more. The main point is that any simple meal can be made bold and tasty with just a drizzle.

• Garlic that is crunchy adds layers of flavour and texture.
• All-natural, 100% vegetarian, and no MSG
• Works well with many types of food, both Indian and global.

• Modern urban audiences who want convenience will remember it right away.
• Consistent engagement across platforms: Blinkit, Instagram, and outdoor media.
• The goal is to teach and inspire new users to make chilli oil a regular part of their diet, not just a special treat.
• Takes advantage of India’s growing taste for condiments that mix flavours.am, and outdoor media.
• The goal is to teach and inspire new users to make chilli oil a regular part of their diet, not just a special treat.
• Takes advantage of India’s growing taste for condiments that mix flavours.

Why ‘Simple se Sexy’ Stands Out

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