Mars Pedigree & Whiskas Campaign Highlights Science-Based Pet Feeding | BBDO India
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Mars has released new ads for its Pedigree and Whiskas brands that were created by BBDO India and BBDO Guerrero. These ads focus on science-based feeding for pets instead of emotional choices. The Whiskas movie shows a cat parent realising that loving their cat doesn’t mean sharing food with them. This campaign’s goal is to teach pet owners that they shouldn’t just assume that the same food is good for all family members, whether they are people or animals. Instead, they should feed their pets diets that are made for their specific nutritional needs.
Mars and its creative agency partners are trying to clear up common misconceptions about pet nutrition that are based on feelings instead of facts by promoting science-based feeding. The goal of the campaign is to promote a knowledgeable approach to pet care by getting owners to think about dietary needs that are supported by veterinarians and that will help pets stay healthy and happy.
Overall, the films show an important change in how pet food is marketed. Instead of mostly emotional appeals, they now use more knowledge-based communication that respects both pets and their owners by making better nutritional choices based on science. This plan fits with the fact that more and more people want pet products that are honest, healthy, and backed by experts.
Ayesha Huda, Chief Marketing Officer, Mars Petcare India, added, “We need to change the way we think about pet food in India. More and more people in India are getting pets and loving them, but more than 90% of pet owners still feed their pets home-cooked food, not knowing that it doesn’t have all the nutrients pets need to stay healthy and happy. It’s time to stop feeding people based on their feelings and start caring for them based on facts. Mars has 90 years of experience in pet care around the world, and the Pedigree® and Whiskas® brands make sure that pets get all the nutrients they need when they are fed as directed.”
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