CE DESK 
Lloyd, in collaboration with WPP Media and Silverpush, has launched India’s first AI-powered sales agent campaign, revolutionizing online consumer engagement. Powered by Silverpush’s Zimmer, this conversational AI sales assistant enhanced real-time customer interaction, driving over 120,000 queries and boosting conversions in the consumer durables segment.
Lloyd has teamed up with WPP Media and Silverpush to launch India’s first AI-powered sales agent in a live campaign. This is a first-of-its-kind effort that will change how consumer brands interact with and convert customers online. This partnership is a big step forward for digital commerce because it shows how advanced AI technology can improve customer service and boost sales in the consumer durables market.
The campaign used Zimmer, Silverpush’s conversational AI sales agent, to change regular product pages that people clicked on into interactive, mobile-friendly sales assistants. Zimmer was different from static pages that just listed product information. It answered users’ questions in real time about features, prices, availability, and technology insights. The AI acted like a knowledgeable sales person in a store, helping customers make smart choices about what to buy.
Zimmer was more than just a Q&A bot it helped users move through the purchase funnel by suggesting personalised deals and nudging them to add items to their carts or look at recommendations. Users spent an average of more than a minute on the site, which means they were more interested than usual in digital ads. The AI was able to answer more than 120,000 customer questions in real time, providing the same level of responsiveness and knowledge as a large number of human salespeople.
This creative campaign got a lot of people involved and led to real sales, giving the company useful information about what customers want and how they act. Lloyd got real-time information on popular product features and drop-off points that he could use to quickly change his campaign for the best results.
Lloyd sets a new standard in India’s consumer durables marketing by using AI-powered conversational commerce. The campaign shows that Indian shoppers are ready for smart digital shopping, which includes AI-enhanced experiences that combine convenience, personalisation, and help in real time.
Lloyd’s groundbreaking partnership with WPP Media and Silverpush shows how AI will change how brands and customers interact in the coming years, making them smarter, more immersive, and more focused on converting.
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