Lay’s and ARKS Launch Limited-Edition Colour-Lays® Sneaker Collaboration with Ranbir Kapoor
CE DESK 
Discover the new Colour-Lays® sneaker collection by Lay’s and ARKS, featuring vibrant designs that fuse pop culture and fashion, launched in collaboration with Ranbir Kapoor.
Lay’s® has worked with ARKS, a lifestyle brand started by Ranbir Kapoor, to make the Colour-Lays® Sneaker collection. This limited-edition sneaker line takes Lay’s famous pack colors and gives them a new look through a fashion-forward design approach.
A digital film showing Ranbir Kapoor brainstorming with the ARKS team and getting design ideas from the bright colors of Lay’s packs was the first thing people saw about the collaboration. This campaign connects snacking culture with streetwear, showing how brands now cross category lines to connect with people’s identities and values.
Key commentary includes:
Abhinav Verma, Co-Founder & CEO, ARKS, said, “At ARKS, we believe in building culture through stories and collaborations that feel authentic to us and our community. The idea started with us asking – what if we took something millions of Indians instantly recognise, and reframed it in the language of sneakers? Lay’s was the perfect partner because their colours are cultural shorthand. Together, we’ve created not just sneakers, but a conversation between nostalgia, identity, and style. For us, it’s a brand statement as much as a business move – proving that collaborations, when done right, build both creative equity and commercial value.”
Saumya Rathor, Marketing Director, Lay’s, PepsiCo India, shared, “Lay’s is no stranger to the fashion-verse, pop culture, or the emergence of streetwear. We’ve always shown up where culture is being created. Our consumers seek authenticity, creativity, and a sense of connection, and this capsule with our long-time ambassador Ranbir Kapoor delivers exactly that. By blending Lay’s instantly recognisable colour cues with ARKS’ bold lens, we’ve created a true cultural drop – one that’s playful, expressive, and rooted in the energy of now.”
This partnership underscores Lay’s continued presence in fashion and pop culture spaces, expanding beyond traditional snacking into lifestyle and streetwear realms. The digital film and sneaker launch symbolize a fusion of nostalgia, identity, and contemporary style.
