Kyunki Saas Bhi Kabhi Bahu Thi Reboot on JioStar: 8 Sponsors Sign On for July 29 Launch

The much-awaited return of Kyunki Saas Bhi Kabhi Bahu Thi is making waves and not just among Indian television fans. JioStar has secured an impressive lineup of 8 major sponsors ahead of the Kyunki reboot’s July 29, 2025, premiere, marking a landmark moment in cross-platform sponsorship and family drama marketing.

The return of “Kyunki Saas Bhi Kabhi Bahu Thi,” an all-time classic, has made the air electric in the world of Indian television. As the popular family drama gets ready for a big reboot on July 29, 2025, JioStar has already scored a big win by getting eight strong sponsors across platforms.

Big Brands, Big Bets

The list of sponsors for the reboot includes a lot of Indian brands that people love. Tide+, Kalyan Jewellers, and Maruti Suzuki India are the main sponsors on TV. Fortune Soyabean Oil, Colgate, and SMART Bazaar are co-powered by sponsors, which helps build brand partnerships. The digital premiere of the show on JioHotstar also brings Kalyan Jewellers and Maruti Suzuki India into the digital spotlight, along with Fortune Chakki Fresh Atta, UTI Mutual Fund, and SMART Bazaar for more digital interaction.

Creative Brand Partnerships

The level of integration that sponsors get is what makes this launch stand out. Each partnership is meant to get people really interested in the brand, from in-show graphics, logo displays, and promo tags to digital innovations like interactive quizzes, co-branded vignettes, pause ads, and 3D breakout billboards. This mix of old-fashioned TV and new digital assets keeps brands in the public eye, whether people watch them on TV or stream them online.

A revival that is both modern and nostalgic

“Kyunki” is back as a limited series event to celebrate 25 years since its first airing. Fans will be able to reconnect with famous characters like Tulsi Virani and Mihir Virani, played by Smriti Irani and Amar Upadhyay. The reboot promises to mix old and new themes, with a mix of old favourites and new faces that will appeal to people of all ages.

Why This Is Important

The quick signing up of big sponsors for the reboot is more than just a business milestone. It shows how deeply and long-lasting “Kyunki” is loved in Indian homes. For brands, it’s a rare chance to be a part of a cultural phenomenon that connects millions of people through stories, nostalgia, and the warmth of family values.

One thing is clear as the curtain rises on July 29: “Kyunki Saas Bhi Kabhi Bahu Thi” is going to do more than just get high ratings; it’s also going to set a new standard for Indian entertainment in terms of cross-platform sponsorships and brand integration.

Get ready, India! Family drama, new ideas, and some of your favourite brands are coming to your screens in a big way. changing environment. To maintain engagement and trust, organizations must strike a balance between AI-driven benefits and human values as laws, technology, and audience expectations change..