CE DESK Kingfisher Premium launches vibrant WPL brand film with ‘Chhori Aayi. Hutt le bro!’ anthem, celebrating women’s cricket as Official Good Times Partner for TATA WPL 2026.
Kingfisher Premium Packaged Drinking Water, from United Breweries Limited (a HEINEKEN Company), has launched a vibrant brand film celebrating the TATA Women’s Premier League (WPL) as the Official Good Times Partner. The high-energy campaign reimagines the brand’s iconic ‘O la la la leo’ jingle into a playful anthem — Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo! — capturing the confidence, excitement, and rising fandom of women’s cricket.
Rooted in Kingfisher’s ‘Good Times’ philosophy, the Ogilvy-conceptualized film blends match action from WPL teams, fan energy in the stands, sport, pop culture, and music to reflect cricket’s evolving narrative. It positions the brand as a companion for celebration on and off the field, amplifying the cultural shift as women’s cricket takes center stage in India.
Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “The Women’s Premier League represents a defining moment for sport and culture in India. With this campaign, we wanted to celebrate the energy and momentum of TATA WPL in a way that feels instantly recognisable and uniquely Kingfisher. The refreshed sonic identity mirrors the vibrancy and growing fandom of women’s cricket, while reinforcing our role as a brand that brings people together around moments of joy and celebration.”
This initiative reinforces Kingfisher’s sports legacy, toasting WPL’s new energy in India’s cricketing landscape.
