Jos Alukkas Launches Wedding Campaign with Dulquer Salmaan and Keerthy Suresh
CE DESK Jos Alukkas unveils festive wedding campaign starring Malayalam stars Dulquer Salmaan and Keerthy Suresh, celebrating love, tradition, and exquisite gold jewellery.
Iconic South Indian jewellery brand Jos Alukkas has rolled out its grand wedding campaign featuring superstar Dulquer Salmaan and National Award-winning actor Keerthy Suresh. The cinematic narrative captures the magic of matrimonial celebrations, blending heartfelt emotions with the brand’s signature craftsmanship in gold and diamond jewellery.
Directed by rising talent Jothish Shankar, the campaign film portrays Dulquer and Keerthy as a radiant couple whose love story unfolds through opulent wedding rituals—from intricate bridal necklaces to elegant groom accessories. It emphasizes Jos Alukkas’ commitment to timeless designs that honor tradition while embracing modern elegance.
The duo’s star power resonates across Kerala and beyond, appealing to millennials seeking personalized wedding jewellery. Dulquer Salmaan, a youth icon, and Keerthy Suresh, known for her graceful screen presence, embody the campaign’s theme of “Love that Shines Forever.”
Spearheaded by Leo Burnett Orchard, the multi-channel rollout spans TV, digital platforms, billboards, and in-store activations timed for the peak wedding season. Jos Alukkas, MD, Varghese Alukkas, highlighted the campaign’s role in connecting emotional milestones with heirloom-quality pieces.
This celebrity-driven initiative reinforces Jos Alukkas’ dominance in South India’s Rs 50,000+ crore jewellery market, blending cinematic storytelling with festive commerce.
