CE DESK 
Indian cricketer Jemimah Rodrigues partners with Tvarra as an investor, supporting the brand’s mission to blend sustainability, performance, and style in sportswear.
Indian women’s cricket star Jemimah Rodrigues has joined premium sportswear brand Tvarra as an investor partner, marking a significant step in her off-field journey as a supporter of sustainable and performance-driven fashion. The collaboration reflects Rodrigues’s growing interest in empowering homegrown brands that prioritize innovation, comfort, and eco-conscious design.
Tvarra, known for its functional and sustainable activewear, aligns closely with Rodrigues’s active lifestyle and athletic values. As an investor partner, she will play a role in strengthening the brand’s identity, endorsing its products, and contributing to its broader mission of merging sustainability with performance.
Speaking about the association, the brand expressed enthusiasm over partnering with Rodrigues, emphasizing her influence as a youth icon and sports achiever who embodies resilience, authenticity, and aspiration — qualities that resonate with Tvarra’s brand philosophy.
Through this partnership, Tvarra aims to expand its visibility among India’s fitness and sports communities while advancing its goal of creating responsibly made, high-performance apparel. Rodrigues’s involvement is expected to inspire more athletes and consumers to embrace sustainable choices in activewear.
