Isopure appoints Rashmika Mandanna as its first Indian brand ambassador, launching the “Everything You Need, Nothing You Don’t” campaign focused on clean nutrition.
Glanbia Performance Nutrition’s Isopure, a well-known protein supplement brand around the world, has chosen actress Rashmika Mandanna as its first-ever brand ambassador in India. This partnership is a big deal because the brand is starting its new campaign, “Everything You Need, Nothing You Don’t,” which focusses on clean, high-quality food.
The campaign shows that Isopure is focused on simple, ingredient-based formulas. Isopure Zero Carb Unflavoured Whey Isolate, the company’s main product, has 25 grammes of pure protein per serving and no carbs, sugar, fat, or artificial additives. The brand is showing its commitment to nutritional transparency through events like the ISOFOAM and ISOMIX Purity Challenges.
Rashmika Mandanna, known for her energetic and health-conscious lifestyle, expressed her alignment with the brand’s values. “Fitness is not about excess, it’s about clarity and consistency. Isopure fits perfectly into my lifestyle,” she shared.
Sumit Mathur, General Manager at Glanbia South Asia, said, “Rashmika reflects our intent—focused, mindful, and uncompromising. This campaign is not just about products, but purposeful choices.”
Isopure wants to connect with India’s growing number of fitness-focused consumers who want clean-label, high-performance nutrition through this partnership. The campaign will get more attention on digital platforms and in fitness communities all over the country.
This is Isopure’s deeper push into the Indian market, using a well-known Bollywood star and a message that speaks to modern, socially aware people.
