CE DESK 
iQOO partners with S8UL as the official title sponsor for their Esports World Cup 2025 campaign, marking a huge leap for Indian esports on the global stage.
In a defining moment for Indian esports, iQOO has officially partnered with S8UL as the title sponsor for the team’s highly anticipated campaign at the Esports World Cup 2025. This collaboration brings together a powerhouse esports organization and a high-performance smartphone brand, united by a shared mission: to elevate Indian gaming talent on the global stage.
As part of this high-impact partnership, iQOO’s presence will extend across multiple touchpoints. From team jerseys and digital content to on-ground activations and citywide events, the brand will be embedded into every aspect of S8UL’s campaign. Fans can expect immersive interactions, brand-led fan zones, and exciting engagement throughout the tournament window.
In a first-of-its-kind initiative, the S8UL Gaming House will be transformed into a full-fledged fan hub during the Esports World Cup. Supporters will get a chance to connect with their favorite creators and players in real-time. Adding to the excitement, weekly watch parties will be hosted, turning the campaign into a community-driven celebration of Indian esports.
The collaboration reflects a powerful synergy between performance and purpose. Both iQOO and S8UL have consistently demonstrated excellence, fueled by a passion for growth, innovation, and national pride. Together, they’re setting a new benchmark for what brand-team alliances in esports can achieve.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said:
“Our journey with iQOO began almost two years ago with our BGMI roster and it’s grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”
S8UL has already made headlines by qualifying for the grand finals in Apex Legends and EAFC 25, marking a historic first as an Indian esports organization competing across top-tier global titles at the Esports World Cup. This places S8UL in an elite league, as they proudly represent India at one of the most competitive gaming stages worldwide.
Their Chess stars Nihal Sarin and Aravindh Chithambaram are gearing up for the Last Chance Qualifier, which takes place from July 24 to 26. Meanwhile, rising EAFC talent Aaron Rivera (Happy) will compete in the FC Pro 25 Play-Ins, aiming to secure one of the final four spots at the World Cup.
Nipun Marya, CEO, iQOO, commented:
“Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
The Esports World Cup 2025, taking place from July 8 to August 24, boasts a record-breaking prize pool of $70 million (approx. ₹598 crore). The event spans multiple platforms, including console, PC, and mobile, and showcases the best esports talent from around the world. S8UL’s qualification across diverse game titles showcases the organization’s depth, competitive spirit, and determination to excel at every level.
This partnership between iQOO and S8UL is more than a sponsorship—it’s a symbol of India’s rising influence in the global esports ecosystem. With a combination of world-class preparation, cutting-edge technology, and homegrown talent, S8UL is ready to inspire millions and make India proud.
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