Infectious Advertising expands leadership with Divesh Mehta as AVP Planning and Kiran Salkar as Creative Director, boosting strategy and creativity.
Infectious Advertising, a top independent creative agency based in Mumbai, has added to its leadership team by hiring Divesh Mehta as Associate Vice President of Planning and Kiran Salkar as Creative Director of Art. These strategic additions show that the agency is focused on improving both its strategic planning skills and its creative output so that it can better serve its growing client base.
Divesh Mehta has almost 15 years of experience in a wide range of fields, including #BFSI, #finance, #hospitality, #pharmaceuticals, and #heavy industries. He has also been an entrepreneur, co-founding an omni-channel clothing brand that had a big effect on the growth of casual wear retail in India. Mehta is known for turning business problems into marketing plans that can be put into action. He makes sure that each creative solution is based on solid market research. At Infectious Advertising, he will play a key role in improving the agency’s planning vision, coming up with strategies based on data, and making sure that creative campaigns are in line with clients’ measurable goals.
Kiran Salkar has worked in advertising and design for more than 15 years on the creative side. He has worked with well-known brands like Lux, Sunsilk, BMW, Tata Motors, Parle, Taj, SBI, and Orra as part of his career. Salkar’s creative style is known for combining bold, culturally relevant ideas with striking, high-quality images. He is good at drawing and taking pictures, and he uses these skills to make campaigns more original and tell stories through pictures that help people remember and connect with the brand. People expect that his knowledge will raise the agency’s creative standards and make brand communication more design-focused.
The agency’s leaders think that combining Mehta’s strategic skills with Salkar’s creative ideas will create a synergistic effect that will help Infectious Advertising run campaigns that are both strategically sound and creatively unique. This alignment will help the agency make work that really connects with people and gets real results for clients.
Infectious Advertising has found a place for itself in India’s crowded advertising market by creating unique, culturally relevant campaigns for brands in all sectors. The agency wants to be able to better meet client needs in a changing market that requires flexibility, creativity, and a deep understanding of consumers. To do this, it has hired new senior staff.
Divesh Mehta, Associate Vice President of Planning said, “Infectious has consistently stood out for work that feels both rooted and refreshing. It’s the kind of work I like and the kind of energy I want to be part of.”
Kiran Salkar, Creative Director of Art said, “I’m excited to join Infectious and look forward to doing some kickass work. I’ve followed the agency for a while and like what I’ve seen. It’s going to be a great place to learn and grow.”
Nisha Singhania and Ramanuj Shastry, Founders said, “We are delighted to have Divesh and Kiran join us. Both bring the attitude and skill sets needed to take Infectious to the next level. We wish them the very best.”
