HSBC Rugby Premier League announces Bisleri as Official Hydration Partner for three‑year association
CE DESK 
The HSBC Rugby Premier League (RPL) has announced Bisleri International as its Official Hydration Partner in a three‑year association that will begin with the league’s second season. The partnership positions Bisleri as the go‑to drinking‑water brand for players, teams, and fans across the HSBC‑branded rugby property promoted by GMR Sports and Rugby India.
Under the deal, Bisleri will serve as the primary hydration brand for both national and international men’s and women’s squads competing in the league, reinforcing its association with high‑performance sport and wellness. The brand will support on‑ground activations, in‑stadium experiences, and player‑zone hydration setups, aligning with its larger focus on sports‑led health and fitness narratives.
The long‑term tie‑up will also drive a series of digital‑first campaigns and fan‑engagement initiatives around HSBC Rugby Premier League matches and franchise‑based content. By pairing Bisleri’s mass‑market reach with the league’s growing audience, the collaboration aims to strengthen rugby’s visibility in India while deepening brand recall among young, sports‑oriented consumers
