GIVA Appoints Kriti Sanon as Brand Ambassador, Launches ‘Style, Sealed in Silver’ Campaign
CE DESK 
Fine‑jewellery brand GIVA has appointed Bollywood star Kriti Sanon as its newest brand ambassador, marking a strategic move to strengthen its presence in India’s evolving silver‑jewellery segment. The partnership is anchored by a new campaign film titled Style, Sealed in Silver, which positions GIVA’s pieces as essentials for everyday self‑expression rather than just occasion‑driven ornaments.
The campaign showcases Sanon wearing curated silver designs that blend contemporary aesthetics with subtle luxury, reflecting how modern consumers view jewellery as part of their identity, mood, and daily fashion choices. By aligning with an actor‑entrepreneur who already resonates with young, style‑conscious audiences, GIVA aims to reinforce its image as a dynamic, fashion‑forward fine‑silver brand.
Ishendra Agarwal“From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does. Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
For the brand, the association with Kriti Sanon is less about celebrity endorsement and more about embodying a confident, expressive lifestyle linked to GIVA’s collections. The Style, Sealed in Silver narrative highlights versatility, wearability, and emotional connection, underscoring how silver can be dressed up or down for both casual moments and special occasions.
With this move, GIVA signals an intent to capture the growing demand for premium yet accessible silver jewellery, while differentiating itself from traditional gold‑centric labels through a modern, youth‑oriented brand story.
