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Discover how Hisense India and Adfactors PR are collaborating to enhance brand visibility and consumer trust in the expanding Indian consumer electronics market.
Adfactors PR and Hisense India are working together to increase Hisense’s brand awareness all over India. The goal of this agreement is to increase Hisense’s visibility and create strong relationships with Indian customers in the rapidly growing consumer electronics market.
Adfactors PR will handle media relations and influencer engagement to make Hisense India a leader in cutting-edge technology. This partnership will help Hisense’s plan to grow its offline presence by teaming up with big stores and offering a wider range of products in different categories.
There is a higher need than ever for interesting brand stories since people have more money to spend, the internet is widely available, and the population is young and tech-savvy. Adfactors PR will work on PR projects for Hisense that will help the company stay competitive by developing trust and awareness among consumers.
Hisense India is part of the Hisense Group, which is one of the world’s largest companies that makes home appliances and consumer electronics. It does business in more than 160 countries. Adfactors PR, which was started in 1997, is one of India’s most well-known public relations organizations. It is known for handling communication and reputation in a wide range of industries. This partnership should help Hisense India grow faster and increase brand awareness across the country.
Samir Kapur, Director at Adfactors PR, said, “Hisense India and Adfactors PR share a common vision of seeking to understand customer needs and working towards addressing these. We are delighted to partner with Hisense, a globally-recognised leader in the smart television category, and look forward to supporting its journey towards becoming one of the most trusted and admired brands in the Indian consumer electronics space through impactful and modern business communication.”
Pankaj Rana, CEO of Hisense India, said, “The consumer electronics market in India is highly competitive, with demand growing steadily due to rising disposable incomes, increased internet penetration, a tech-savvy youth population, and an expanding middle-class. In this dynamic landscape, effective brand storytelling is essential. Partnering with Adfactors PR gives us the right partner to shape and share our story. With strategic media communication, we are on the right track to building proximity with consumers across India, aligning our brand promise with their evolving aspirations.”
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