CE DESK 
Garnier Men introduces AcnoFight Gentle Cleanser, a gentle yet effective solution for acne-prone skin, endorsed by brand ambassador Abhishek Sharma, catering to men’s skincare needs.
Garnier Men launched the AcnoFight Gentle Cleanser positioned for men with sensitive, acne-prone skin. Garnier Men targets the youth audience with gentle yet effective skin care products as Abhishek Sharma, India’s prominent T20 cricketer, joins the Men’s Garnier portfolio. This is also the first integrated campaign for Garnier Men.
The AcnoFight Gentle Cleanser combines deep pore cleansing Salicylic Acid and calming Centella, making the product suited for sensitive skin. This formulation is aggressive against pimples and excess oil while also gentle with no soap, alcohol, or parabens. The AcnoFight Gentle Cleanser also maintains the natural skin pH making the product suited for freshly shaved or easily irritated skin.
Innovation is the product of intensive consumer and market response as the AcnoFight Gentle Cleanser combines reasonable consumer expectation with dermatological formulation. With Abhishek Sharma as brand ambassador, Garnier is positioned to deliver on Men’s Garnier promise of confidence and authenticity. The AcnoFight Gentle Cleanser is priced for over the counter offers between INR 105 – 130. It is available on retail and is also offered on main line e commerce. It is also suggested as first order product to encourage first order.
