CE DESK 
FCB India has named Binay Mehra as Senior Vice President of FCB NEO. Discover his 17-year leadership journey across advertising, PepsiCo Foods, and brand building.
FCB India has nominated Binay Mehra as Senior Vice President of FCB NEO. Mehra has an amazing 17-year career and has worked in many different areas, including politics, real estate, fashion, cuisine, and alcohol. FCB India has named Binay Mehra as Senior Vice President. He was in charge of FCB NEO, a division of FCB India. Mehra has had an amazing 17-year career in a wide range of fields, such as food, drinks, fashion, sports, real estate, and politics. He was in charge of important portfolios in PepsiCo Foods for the last ten years. Before that, he worked for other corporations and helped make big brands like Lay’s and Quaker.
Mehra is known as a creative strategist and business leader since she has managed integrated campaigns, pushed for new ideas, and helped with digital transformation projects. important portfolios for PepsiCo Foods for the last ten years. Before that, he worked for other corporations and helped make big brands like Lay’s and Quaker. He directed integrated campaigns, pushed for new ideas, and helped with digital transformation projects. These things helped him create his reputation as a creative strategist and business leader.
Ashima Mehra, CEO, FCB NEO, said, “With Binay on board, we’re adding leadership that’s not only seasoned, but sharp, modern, and relentlessly brand-focused. His track record across marquee businesses is exactly the kind of edge we need as we scale up and aim higher.”
Binay Mehra said, “I’ve always believed in the power of creativity to solve real business problems. FCB Neo’s ambition to blend digital agility with strong brand thinking feels like the perfect place to create impact. I’m excited for this next chapter.”
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