A Proven Journey of Strategic Growth: A Trailblazer in Media, Marketing, and Technology Leadership
In today’s rapidly evolving business landscape, visionary leadership remains the cornerstone of sustainable growth and transformation. Few professionals embody this ethos as comprehensively as the seasoned executive whose career spans across media, advertising, technology, and strategic business development. With over two decades of proven leadership across multinational corporations and digital ventures, his profile reflects unmatched expertise in fostering growth, spearheading innovation, and navigating complex market dynamics.
Leading Transformation at IdeaCafe.Agency as Chief Growth Officer (2023–2025)
In his most recent role, he served as the Chief Growth Officer (CGO) at IdeaCafe.Agency from April 2023 to July 2025, a tenure marked by strategic expansion, breakthrough innovation, and operational excellence. Under his direction, the agency witnessed a consistent surge in client acquisition, enhanced ROI-driven campaigns, and the integration of AI-powered analytics to personalize marketing solutions.
As CGO, he was responsible for developing go-to-market strategies, leading cross-functional growth teams, and strengthening client relationships across emerging sectors like fintech, edtech, and healthtech. He leveraged data-centric models and agile methodologies to unlock new opportunities and position IdeaCafe as a leader in digital-first brand experiences.
Executive Leadership at Heritech – Sapio Analytics Division (2022)
Before IdeaCafe, he served as the Chief Executive Officer at Heritech, a dynamic division of Sapio Analytics, from January 2022 to July 2022. In this capacity, he was instrumental in launching data intelligence platforms tailored for public sector transformation and smart governance.
His leadership focused on building scalable tech solutions that leveraged AI and big data to provide actionable insights for policy formulation, urban planning, and heritage preservation. His brief yet impactful tenure positioned Heritech as a trailblazer in tech-enabled civic development, capturing key partnerships with government bodies and research institutions.
The Dentsu Posterscope Era – Nearly 6 Years of Market Impact
Spending nearly six years with Dentsu’s Posterscope, he played pivotal roles that defined India’s Out-of-Home (OOH) media landscape. His evolution through the organization is a masterclass in leadership progression and industry disruption.
Country Head (2020–2021)
As Country Head, he oversaw the strategic direction of Posterscope India, accelerating digital transformation in OOH advertising. His leadership ushered in new-age solutions like location-based targeting, digital billboards, and immersive outdoor experiences.
Director (2015–2020)
During his time as Director, he implemented several high-impact campaigns that integrated mobile data with outdoor placements, delivering hyper-personalized consumer engagement. He also led the expansion into Tier-II and Tier-III cities, driving pan-India media outreach strategies.
Executive Vice President at Brandscope (2010–2015)
Prior to that, he served as EVP at Brandscope, another Dentsu entity, where he helped establish the groundwork for regional media dominance. His initiatives in retail analytics, cross-channel brand storytelling, and ROI-led marketing set new benchmarks for effectiveness in media execution.
Strategic Roles in the Pre-Dentsu Era: Building Blocks of Leadership
Before his impactful stint at Dentsu, his career included senior leadership positions across top-tier media organizations, where he honed his strategic thinking, sales acumen, and business management skills.
Sales Head – OOH Media (2009–2010)
At OOH Media, he guided the national sales strategy, revamped internal structures, and introduced new client servicing protocols that resulted in a 20% increase in client retention and enhanced profitability across business verticals.
Business Head – Digital Signage Network (DSN) (2007–2008)
At DSN, he was responsible for product innovation and P&L ownership, where he launched digital content frameworks that allowed real-time updates on dynamic media platforms. His foresight into early digital signage models proved transformative for retail engagement.
Sales Head – Emerging Media UK (2007)
In his international role with Emerging Media UK, he expanded his portfolio by engaging with global advertisers, developing cross-market promotional campaigns, and strengthening Indo-UK media collaborations in the OOH domain.
Early Career – The Formative Years in Sales and Media
Regional Head – Sales, Radio One (2003–2006)
As Regional Head – Sales at Radio One, he played a crucial role in driving radio as a mainstream advertising channel across metropolitan markets. He led teams across major cities, developed innovative radio content promotions, and increased regional ad revenues by 35% year-on-year.
Manager – Sales, Mid Day (1996–2003)
Starting his career at Mid Day, one of India’s leading publications, he spent seven years perfecting the art of media sales and client servicing. His contributions laid the foundation for scalable growth, enabling Mid Day to penetrate new industry sectors and advertiser segments.
A Leader Rooted in Innovation and Execution
What defines his professional journey is not just the positions held, but the strategic value he delivered across diverse roles and industries. Whether it’s launching new-age digital solutions, leading transformation in traditional media, or championing data-driven advertising, he brings a rare blend of vision and execution.
