CE DESK 
PHD Media India has appointed Deepak Mann as its new National Strategy Head, bringing over two decades of marketing effectiveness expertise to lead insight-driven media strategies across India’s evolving advertising landscape.
PHD Media, a well-known agency in the Omnicom Media Group, has named Deepak Mann as its new National Strategy Head. This is a big step forward for the agency’s strategic development. Deepak has worked in strategy, insights, and analytics for over 21 years, and he brings a lot of experience that will help PHD provide data-driven, client-focused solutions in India’s fast-changing media landscape.
Before joining PHD Media, Deepak was the Director of Marketing Effectiveness at Nielsen Media for India and Southeast Asia. In that role, he worked closely with advertisers to measure the impact of media and improve strategies across platforms. His time at Nielsen showed how good he was at using data to make decisions about media spending, targeting audiences, and measuring the success of campaigns. These are all important skills for working in today’s complicated media landscape.
Deepak started his professional life at Research International (WPP), where he learnt a lot about consumer and market research. Then he moved up to leadership positions at Amway in India and the US, where he eventually became Regional Head of Consumer & Market Insights for Europe, India, and Africa. He set up a regional Centre of Excellence at Amway to help the brand grow by using data-backed insights across a wide range of product categories, such as nutrition, wellness, and home care.
Deepak Mann is in charge of leading strategic planning efforts at PHD Media that combine creative thinking with careful data analysis. His hiring shows that PHD’s main goal is to improve clients’ ability to make decisions based on data, which will help them get more ROI and relevance from their marketing efforts.
Deepak’s leadership will help PHD Media become an even more innovative strategist and trusted partner as India’s media landscape changes with new platforms, formats, and consumer behaviours. This will lead to big changes for brands all over the country.
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