CE DESK
Reliance completes merger of Star Television Productions into Jiostar, consolidating iconic ‘Star’ brand under one entity for...
Customer Engagements
Omnicom completes $13.25B IPG acquisition, unveils merged networks structure retiring DDB/FCB/MullenLowe, with new leadership for BBDO, McCann,...
Reliance and Google have formed a strategic partnership to democratize AI access across India, offering free 18-month...
BIG FM introduces ‘BIG Ramayana,’ an AI-driven audio-video series retelling the epic for Gen Z with immersive...
Discover why customer engagement is the key differentiator for brand success in 2025. Explore top strategies, AI-driven...
Tata Tea Agni introduces Extra Josh, India’s pioneering energy tea fortified with natural caffeine, designed to fuel...
KT Kids unveils TVC with Kareena Kapoor Khan showcasing gentle, science-driven kids’ haircare combined with SpongeBob SquarePants’...
LOTTE India introduces Subak and Shark, India’s first Korean-style slush ice candies featuring bold flavours, playful shapes,...
EaseMyTrip secures contract under Punjab’s Mukh Mantri Tirth Yatra Yojana to manage and operate pilgrimage tours from...
Chupps makes a bold sustainability statement with a washable, biodegradable billboard in Mumbai that naturally disintegrates in...
Django leads creative and digital campaigns for Khukri Rum’s Indian launch, highlighting its Himalayan heritage, premium quality,...
Joy Personal Care unveils a new campaign for Skin Fruits Moisturizing Cream starring Sanya Malhotra, blending tradition...