Crayons Advertising Enters Professional Cricket with New Delhi Tigers Acquisition in DPLT20 Season 2
CE DESK 
Crayons Advertising has officially joined the world of professional cricket by buying the New Delhi Tigers franchise for the second season of the Delhi Premier League T20 (DPLT20). This move, which will start in August 2025, marks Crayons’ strategic entry into sports ownership. It shows how the agency’s vision is growing to combine India’s love of cricket with creative advertising.
The New Delhi Tigers, led by Delhi stars Himmat Singh and Prince Yadav, are ready to make a big splash in their first game on August 3 at the famous Arun Jaitley Stadium. The DPLT20 league has quickly become a popular regional tournament that shows off exciting talent and gives fans in the capital city and beyond a lot of fun cricket entertainment.
This purchase means more to Crayons Advertising than just owning a sports franchise. It fits with their ongoing commitment to getting involved in the community and helping young people grow through programs like the Crayons Academy and the Joe Root Academy. Crayons wants to help Delhi’s cricket scene by supporting a local cricket team and helping young players grow.
Owning the New Delhi Tigers helps Crayons get more attention in sports-related media like Out-of-Home advertising, OTT platforms, and TV. This opens up new possibilities for integrated marketing campaigns, sponsorship activations, and immersive fan experiences that mix the thrill of cricket with creative brand storytelling.
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