Ashita Saxena joins Omnicom Media as Group Head – Strategic Partnerships for Mercedes-Benz

Ashita Saxena has joined Omnicom Media as Group Head – Strategic Partnerships for Mercedes-Benz, marking a significant career move into the automotive media and partnerships space.

In her new role, Saxena will be responsible for building and managing strategic partnerships that support Mercedes-Benz’s marketing and brand objectives across key markets. She will work within Omnicom Media’s dedicated Mercedes-Benz account structure, which operates under the ‘Team X’ model, a fully integrated network bringing together specialists from multiple Omnicom agencies to deliver a globally consistent brand experience for the automotive giant.

Prior to joining Omnicom Media, Saxena served as Manager – Growth & Partnerships at Ideosphere, a Pune-based consulting and brand strategy firm, where she spent over two years helping brands strengthen their market presence through strategic storytelling, integrated marketing initiatives, and stakeholder management. Her experience spans consulting, luxury experiences, lifestyle, and consumer-focused businesses, where she partnered closely with founders, leadership teams, and clients to drive brand visibility and build strategic relationships.

Saxena’s background includes expertise in managing key accounts, executing high-impact communication initiatives across digital, social, and experiential platforms, and translating business objectives into compelling narratives that create measurable impact. Her skill set aligns with Omnicom Media’s approach to the Mercedes-Benz account, which emphasises data-driven strategies, integrated marketing, and cross-disciplinary collaboration across media, brand, performance marketing, creative, CRM, and social media.

Omnicom Media’s relationship with Mercedes-Benz dates back to 2018, when the agency group won the global media account for Daimler AG, the parent company of Mercedes-Benz. The partnership was consolidated under ‘Team X’ in 2022, bringing together 1,500 specialists across 47 cities in 42 countries to deliver a unified brand experience for Mercedes-Benz worldwide. Saxena’s appointment strengthens the team’s capabilities in strategic partnerships and business development for the luxury automotive brand.

With her experience in growth and partnerships across consulting and brand strategy, Saxena is positioned to contribute to Mercedes-Benz’s continued focus on building meaningful brand connections and strategic alliances in the evolving automotive landscape.