CE DESK 
Arjun Kapoor breaks his poker face in Call Me Chunky’s first-ever brand campaign, highlighting bold flavors and fun in premium ice cream.
Bollywood superstar, Arjun Kapoor, features in the very first brand campaign of an emerging premium ice cream brand, Call Me Chunky. Titled, “Unlocking Emotions, One Chunk at a Time,” the campaign leveragesis Kapoor’s famously monotonous facial expressions by placing him in comical and heightened scenarios in which he is unfazed by everything—until he gets a taste of Call Me Chunky ice cream.
The film features Kapoor with a blank expression in a myriad of cringeable scenarios such as ghost attacks and other ridiculous phenomena. However, the moment he tastes the chunky, textural ice cream, an overwhelming surge of surprise, joy, laughter, and tears bursts from him, which reflects the brand’s promise of enjoyment and sheer fun.
Call Me Chunky boasts six bold flavours which includes: Berry Cheesy Dream, Cookie Caramel Charms, Pop-Pop Caramel, Fudgy Rocky Road, Choco Brownie Spells, and Raspy Choco White. This campaign positions the brand as an ice cream experience brimming with texture, flavor, and unapologetic pleasure.
Call Me Chunky is also accessible in the leading online delivery platforms and premium retail stores in Mumbai, Pune, and Bengalaru. The aim of the campaign is a humorous and relatable one, hoping to engage the audience looking for a cheeky moment of pleasure in the premium ice cream market.
