Medimix appoints Amruta Khanvilkar as its new brand ambassador to drive regional connect and promote its Ayurvedic “SkinFit” campaign, focusing on natural skincare and wellness across India.
Medimix has hired Amruta Khanvilkar as a brand ambassador to help the company connect with people.
Medimix, a well-known Ayurvedic personal care brand, has named popular actress Amruta Khanvilkar as its new brand ambassador. This partnership is a big step towards the brand’s goal of reaching more people in regional markets and spreading its message of natural skincare and holistic wellness to the heartlands of India.
Amruta Khanvilkar is known for her powerful roles in both Marathi and Hindi movies, which makes her popular with people from many different cultures. Medimix is a brand that makes herbal-based skincare products and is based on Ayurveda. She is the perfect face for the brand because of her natural charm and deep connection to the region. Medimix is working harder to promote skin health through traditional Ayurvedic solutions that have been adapted for modern lifestyles thanks to this partnership.
“Medimix has always felt like home,” said Amruta Khanvilkar. “To now officially be a part of the Medimix family feels incredibly special. It’s not just about endorsing a brand—it’s about sharing something I genuinely believe in. Their commitment to natural ingredients and Ayurveda reflects my own belief in embracing one’s natural self.”
The new “SkinFit” campaign from Medimix includes this partnership. The goal is to reach high-growth areas with a focus on Product, Place, and Promotion. The brand is putting more focus on its growing line of liquid skincare products, which includes face wash, body wash, and hand wash. This change in strategy is meant to increase household penetration and volume consumption, especially in tier 2 and tier 3 markets.
“Amruta’s grace, authenticity, and strong connect with audiences make her a perfect reflection of what Medimix stands for,” said Anupam Katheriya, CEO of Cholayil Private Limited. “Together, we aim to bring ‘Ayurved ki Achchai, Achi Twacha ke Liye’ to life in every home across the country.”
Dr. V.P. Sidhan started Medimix in 1969. The company has a long history of making Ayurvedic products, starting with its famous 18-herb handmade soap. Over the years, it has grown into many areas of personal care, selling paraben-free, cruelty-free, and eco-friendly products to people in India and more than 35 other countries.
The campaign has already started, with pictures and videos being shared on YouTube and other digital platforms. These assets show how Medimix is still a trusted skincare companion for today’s generation by combining the brand’s traditional roots with Amruta’s relatable presence. Medimix is not only keeping its Ayurvedic promise with this partnership, but it is also making its brand more appealing to younger, more culturally aware customers.
