CE DESK 
Aditya Birla Fashion and Retail (ABFRL) appoints Altamash Khan as Head of Media & Digital Marketing at Pantaloons, strengthening digital strategy and brand growth in India’s fashion sector.
Altamash Khan has recently been appointed as Head of Media and Digital Marketing for Pantaloons, part of Aditya Birla Fashion & Retail Ltd. He has relevant experience spearheading digital transformations for companies such as Raymond Lifestyle, Kellogg’s India and Godrej Consumer Products Ltd. Khan has spent the last 15 years developing brand transformation and media strategy and is a master at brand growth through digital strategy activation, full-funnel performance analysis, influencer strategy and sponsorship, and overbrand content and has developed multiple major online brands in India.
As the first digital marketing lead for Pantaloons, Khan is focusing on current and valid strategic moves where digital marketing meets brand media in the rapidly changing Indian fashion ecosystem. His drive is in the brand experience space where digital interactions are streamlined, relevant and humanized. He is a past juror at many awards in India and he is widely sought-after as a speaker on brand marketing and digital transformation.
Khan’s major driver in his new role is the intersection of media, data and creativity in an integrated marketing approach while building a psychologically safe space for the team. His goal is to use digital to redefine where Pantaloons sits in the Indian fashion ecosystem..
