Skip to content
customerengagementlogo

Customer Engagement Network

Advertising, Media, Marketing, Digital Trends & PR News.

CE NETWORK COVER IMG HIGH
Primary Menu
  • What’s Buzzing
  • Advertising
  • Marketing
  • Media
    • OOH
    • Radio
    • Television
    • OTT
    • Digital
    • Experiential Marketing
    • MarTech
  • Knowledge Sharing
  • People Movement
  • Reports & Insights
  • Press Release
  • Events
    • ACEF Global Customer Engagement Awards
    • ACEF Asian Leaders Awards
    • ACEF DMSM Leadership Awards
    • SEAC Customer Engagement Awards
    • ACEF Events
    • Glimpses of ACEF Events
  • Home
  • RoarADX

RoarADX

Rimzan Faiz, Senior Manager – Digital Strategy, RoarADX
4 minutes read
  • Knowledge Sharing

“The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX

CE DESK August 6, 2026 1
Discover how AI, first-party data, autonomous tools, and connected marketing platforms will shape digital marketing’s next decade...
Read More Read more about “The Technologies That Will Define the Next Decade in Digital Marketing” by Rimzan Faiz, Senior Manager – Digital Strategy, Meta@ RoarADX
Bearded Kitten logo alongside Havas Play branding post-acquisition, enhancing sports marketing in India

Bearded Kitten Joins Havas Play Following Strategic Acquisition

INNOCEAN India AI Studio localised marketing

INNOCEAN India Unveils AI Studio for Regional Marketing at Scale

Nielsen launches AI-powered Ad Intel platform for media insights

Nielsen Unveils Ad Intel AI to Turn Fragmented Ad Data into Actionable Media Insights

WPP Consolidates Ogilvy, VML & AKQA Into Unified Global Creative Powerhouse

WPP Consolidates Ogilvy, VML & AKQA Into Unified Global Creative Powerhouse

R K SWAMY Limited

The boards of Hansa Cequity and Dsquare Solutions approve a merger to streamline operations

Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson's predictive intelligence platform that forecasts how communications will resonate with audiences operating in more than 60 markets globally. The acquisition reflects Burson's continued investment in AI capabilities that help clients navigate reputation, communications and stakeholder trust in an increasingly complex information environment. Limbik and Burson co-developed Decipher’s proprietary IP over the past two years, giving Burson a first-mover position in AI-native audience intelligence within a broader product suite that also includes Sonar, Reputation Capital and The Fount. The acquisition brings Limbik's proprietary cognitive AI capabilities, engineering team and AI research team fully in-house, allowing Burson to accelerate product integration and development across its entire innovation suite. This enables the ability to capture the full value of the Decipher platform across the WPP network via WPP Open. "Decipher has become foundational to how we help clients build, protect and prove the value of their reputation in real time," said Corey duBrowa, CEO of Burson. "Bringing Limbik's team and technology on board at Burson lets us build solutions faster for our clients and own our future technology roadmap. This work isn’t a separate service line item anymore. It's foundational to every piece of client work we do, and it's how we help clients lead, not just adapt, in the intelligence era. This move ensures faster answers, sharper judgment and a predictive, ‘see around corners’ edge we can put directly in our clients' hands, no matter where in the world we're working or what problem we're helping them solve." Decipher forecasts how communications will resonate with audiences, predicting the virality and believability of messaging to determine impact before it reaches the market. The technology serves as the predictive engine behind Burson's AI-enabled ecosystem, powering the agency's work across GEO, Reputation Capital, Culture Up and influencer strategy. Limbik co-founders Zach Schwitzky and Josh Levin will join Burson as Global Head of Innovation, AI Platforms and Products and Global Head of Innovation, Clients & Growth, respectively reporting to Global Chief Innovation Officer, Chad Latz. The broader Limbik team will join Burson’s Innovation team to build and expand AI advisory and product capability across the entire company. "Every firm in the industry is guessing how audiences will react. We built the cognitive framework that knows," said Zach Schwitzky, co-founder and CEO of Limbik. "With Decipher, Burson didn’t just add a tool. It activated a model for how real audiences around the world respond to information. At Limbik, we set out to build the AI infrastructure that the world's most influential agency runs on and the intelligence behind how it shapes and protects reputation at scale. Burson understood that before anyone else, and this is what setting the standard looks like.” “With this acquisition, Burson continues building a standing innovation arm within our walls, designed to continuously generate, test and integrate new AI products across every practice, every geography and the entire communications and creative workflow," said duBrowa. "This is how we set the agenda for the industry - not by adapting to how AI changes communications but pioneering and proving what that change looks like.”

Global communications agency Burson has acquired cognitive AI company Limbik

Buy Now!

Categories

Subscribe to our newsletter!

Lastest Post

  • Ice cream brand Hocco has teamed up with Mirzapur: The Movie to launch a bold, larger-than-life OOH installation in AhmedabadAugust 26, 2026
  • Healthcare AI firm Qure.ai has appointed Mihir Bhanushali as Executive Vice President, Global HealthAugust 26, 2026
  • For Hair Loss Awareness Month, Traya partners with Rajkummar Rao on a digital campaign teaching the one-minute ‘hair pull test’August 26, 2026
  • Everlite by Senco appoints Wamiqa Gabbi as its first national brand ambassadorAugust 26, 2026
  • ArcelorMittal Nippon Steel India (AM/NS India) has appointed Ankur Mishra as Senior Lead – Media RelationsAugust 26, 2026

Weekly Newsletter

Subscribe to stay up to date

  • About Us
  • Contact/Submit
  • Advertise
  • Privacy Policy
Copyright © 2026 All rights reserved.