Unilever Appoints Archita Ladha as Brand Manager for Lakmé Colors
CE DESK 
Consumer goods giant Unilever has appointed Archita Ladha as Brand Manager for Lakmé Colors. The appointment marks a significant step in her brand marketing career within Hindustan Unilever Limited’s Beauty & Wellbeing division.
Ladha brings proven experience in FMCG marketing, brand building, digital campaigns, and consumer insights. Over the course of her professional journey, she has managed integrated product launches, consumer engagement programs, and go-to-market strategies. Her background combines a sharp understanding of consumer trends with data-driven brand execution across both modern trade and digital channels.careers.
In her new role as Brand Manager – Lakmé Colors, Ladha will oversee product strategy, campaign design, and brand communication for Lakmé’s color cosmetics portfolio. Her responsibilities include driving product innovations, managing marketing mixes, and enhancing consumer engagement through social and creator-led platforms. She will also work closely with cross-functional teams in sales, R&D, and supply chain to boost category growth.
Lakmé remains the flagship brand driving HUL’s leadership in India’s fast-growing beauty and cosmetics market. The brand is currently focusing on premiumisation, digital-first consumer outreach, and trend-driven product lines tailored for modern Indian consumers. Ladha’s appointment reinforces Unilever’s ongoing focus on empowering young marketing leaders to shape high-growth consumer portfolios.
