Saquib Shaikh joins Interactive Avenues as Group Head
CE DESK 
Saquib Shaikh has joined Interactive Avenues, part of Omnicom Media India, as Group Head. Shaikh brings close to a decade of experience in media planning, buying and strategy. He will now lead client mandates, media strategy and team management at the agency. His role covers both traditional and digital media across key accounts.
Before joining Interactive Avenues, Shaikh spent seven years at Madison World. There, he worked on large-scale media campaigns for FMCG, retail and consumer brands. He handled media planning, budget allocation, negotiation and performance tracking. He also worked closely with creative and analytics teams to ensure integrated campaign delivery. This experience makes him a strong fit for Interactive Avenues, which operates across omnichannel media.
Interactive Avenues is one of India’s leading digital and media agencies. It is part of the Omnicom Media Group network. The agency works with major brands across sectors including e-commerce, quick commerce, FMCG, finance and lifestyle. It offers capabilities in media planning, programmatic buying, social media, search, influencer marketing and data analytics. As Group Head, Shaikh will be responsible for driving growth, strengthening client relationships and delivering measurable outcomes.
His appointment comes at a time when media agencies are under pressure to show clear ROI. Clients want transparency, efficiency and performance. They also want partners who can navigate a complex media landscape. TV, digital, OOH, audio and retail media all need to work together. A Group Head with strong planning and buying skills can help agencies meet this challenge. Shaikh’s background in both traditional and digital media is relevant here.
For Shaikh, the move is a step up in responsibility. He will now lead larger teams and handle more complex mandates. He will also represent Interactive Avenues with clients and industry forums. His focus will be on building long-term partnerships, not just executing campaigns. If he can link media strategy to business outcomes, he can help the agency win more mandates and retain existing clients.
