Tamannaah Bhatia Joins GUESS Watches as Brand Ambassador for India
CE DESK 
The announcement was made on September 2, 2026, at a launch event held in Mumbai. Tamannaah will now front the brand’s upcoming campaigns and consumer activations across the country.
Tamannaah will make her campaign debut for GUESS Watches this September. Her first appearance will be for the brand’s FW26 collection. The campaign will run across social media platforms and other consumer-facing channels. GUESS Watches operates in India under the Timex Group, which holds the licensing rights for the brand in the country.
According to reports, the partnership between Tamannaah and GUESS Watches is set for two years. She has been named the Global Brand Ambassador for the watch brand. Deepak Chhabra, Managing Director at Timex Group India Limited, spoke about why the company chose her. He said Tamannaah is confident, glamorous, and bold. He added that she is seen as one of the fashion stars in the industry today, which matches what GUESS stands for.
Paul Marciano, co-founder and chief creative officer, GUESS said “Tamannaah perfectly captures the bold and fashion-forward spirit of GUESS. Her distinctive style, confidence and effortless glamour make her a natural fit for a category where fashion and self-expression are at the heart of every design. With Tamannaah as our new Watches Brand Ambassador, we look forward to bringing the FW26 collection to life in a way that reflects the energy, attitude and individuality that define GUESS Watches.”
Deepak Chhabra, managing director, Timex Group India, said “Tamannaah Bhatia and GUESS Watches share more than an aesthetic, they share an attitude. GUESS has always stood for bold self-expression, and Tamannaah brings that same confidence and individuality to everything she does.
Tamannaah Bhatia said “I have always believed that the right accessory can completely transform a look, that’s what I love about GUESS Watches. They’re not designed to blend in; they’re designed to make a statement. I’m excited to bring my own style to the GUESS world and see where we take this journey together.”
Her distinctive style makes this a natural partnership, giving us an exciting opportunity to further to deepen GUESS Watches’ fashion credentials and connect with a new generation of consumers in India.”
This is not Tamannaah’s first brand endorsement. She has worked with several other companies in recent years across different categories. She has represented brands like Cellecor Gadgets, Rasna, Mysore Sandal Soap, and GFS Developments in the past. Her growing list of endorsements shows her wide appeal across product categories, from personal care to real estate.
GUESS Watches has a history of working with well-known global personalities as its brand face. Names like Jennifer Lopez have represented the brand internationally in the past. By choosing Tamannaah Bhatia now, GUESS Watches is clearly aiming to strengthen its presence and fashion positioning in the Indian market specifically. The event in Mumbai marked the official start of this new chapter for the brand in India.
