Flexible packaging and solutions company Uflex has on boarded CreativeMud for its creative and digital mandate
CE DESK 
Flexible packaging and solutions company Uflex has on boarded CreativeMud for its creative and digital mandate, marking a strategic push to strengthen consumer engagement and modernise its brand communications. The partnership, announced on August 25, 2026, positions CreativeMud as Uflex’s creative and digital partner for brand strategy, content, campaigns and consumer-facing initiatives.
Under the mandate, CreativeMud will lead creative strategy, digital communication and consumer-facing brand initiatives, bringing an insight-led, consumer-first approach to Uflex’s evolving communication needs. As part of its first assignment, the agency has already developed the creative strategy and campaign for Uflex’s Zipouch range, moving beyond conventional feature-led messaging to show how the product fits naturally into everyday household routines.
“A strong creative mandate is about understanding the larger business and communication context and then finding ways to make that relevant to consumers. Our partnership with Uflex gives us the opportunity to work across its creative and digital communication, and the Zipouch campaign is an early expression of that thinking. We wanted to build a narrative around familiar everyday moments, making the product’s utility immediately relatable while creating stronger consumer recall.”
Anoop Dass, CEO, CreativeMud
The collaboration reflects a broader industry trend where B2B and packaging brands are investing more heavily in digital and creative capabilities to build direct consumer relevance, especially as they launch new product formats and sustainability-led solutions. For Uflex, which has been expanding its portfolio in flexible packaging, laminates and value-added solutions, the mandate is expected to support not only product launches like Zipouch but also longer-term brand-building across digital, social and performance channels.
CreativeMud, known for its work with consumer and lifestyle brands, will now apply its expertise in storytelling, content design and digital experience to a packaging and materials leader seeking to humanise its brand narrative. By aligning creative strategy with digital execution, the partnership aims to make Uflex’s innovations more relatable to end consumers while reinforcing its position as a solutions-oriented partner for brands across food, beverage, personal care and industrial segments.
