Kotak Mahindra Bank Elevates Jyoti Samajpati to Lead Consumer Marketing and Propositions

Kotak Mahindra Bank has elevated Jyoti Samajpati to Executive Vice President – Head, Marketing & Propositions for its Consumer Bank.

In her expanded role, she will lead consumer marketing strategy, customer propositions, strategic partnerships, go-to-market planning, customer experience design, and lifecycle management across the bank’s consumer portfolio. She will also continue to help shape the Kotak brand and its customer-centric growth agenda.

Jyoti Samajpati had joined Kotak Mahindra Bank in October 2024 as Head of Propositions, after spending nearly 17 years at Unilever in brand leadership roles across global markets. Her elevation reflects Kotak’s push to strengthen premium and affluent banking with stronger consumer insight and sharper proposition design.

The move also highlights a broader trend in financial services, where banks are increasingly bringing in consumer-brand talent to improve customer experience and differentiation. With this mandate, Samajpati is now positioned to play a larger role in shaping how Kotak communicates, engages, and retains consumer-bank customers.