WPP Names Rema Vasan as Global President of Social and Creator for Open X
CE DESK 
WPP has appointed former TikTok executive Rema Vasan as Global President of Social and Creator for WPP Open X, reinforcing the company’s push toward creator-led marketing and platform-native storytelling. The move highlights how major agency networks are expanding their social capabilities as brands place more value on community-driven content, creator partnerships, and fast-moving cultural relevance.
In her new role, Vasan will help shape WPP’s global social and creator strategy across markets and clients. Her remit is expected to support integrated campaigns that connect social media, influencer marketing, and content creation with broader brand and business goals. WPP’s Open X model is designed to bring together creative, media, and technology capabilities, and Vasan’s appointment adds another specialist layer to that offering.
Vasan brings significant experience from her previous leadership roles at TikTok, where she worked on business marketing and social-first communication strategies. Her background makes her well suited to the growing demand for marketing leaders who understand both brand storytelling and the mechanics of modern platforms. As creators continue to shape consumer attention, brands are increasingly looking for leaders who can build systems around authenticity, community, and measurable engagement.
The appointment also reflects a wider shift in the advertising industry, where social is no longer treated as a support channel but as a core growth engine. For WPP, bringing in a senior executive with deep platform experience signals a clear intent to compete more aggressively in the creator economy and help clients stay relevant in a crowded digital landscape.
